Treasures from the Setra Archive.
SetraWorld Magazine

Treasures from the Setra Archive.

Setra has digitised thousands of historical documents and images.

For decades, the Setra Archive was hidden away in the basements of the EvoBus factory in Neu-Ulm. Working for several years, the team under archivist Sabine Honold digitised the brochures, images, vehicle documents and historical files – uncovering many almost forgotten treasures in doing so.

Shelves. From floor to ceiling: shelves. Hundreds of metres of them. Full to bursting with boxes, folders, documents. They have piled up in the extensive basements of Setra’s main administrative building in Neu-Ulm during more than 125 years of Kässbohrer company history. Some are historically important, some curious, some perhaps superfluous. And month after month, the customers, journalists and fans come by in the hope of asking the Setra Archive for a copy of, say, a special technical specification, a certain image or a particular brochure they are looking for.

“Until recently, we sent these requests down to an intern in the basement,” recalls Sabine Honold, the archivist who runs the Setra Archive for Daimler Buses. “They would be more or less successful at finding them, then we would copy and send them. Patience was the watchword.”

Now, an extensive digitisation project has come to the rescue, making the work of the Archive much easier. “Digitisation helps us get an overview of what documents and photos are actually in existence,” Honold explains. At the same time, historically important files, images and films need to be preserved for future generations and made accessible to the wider public.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

The Setra S 10 pulls a camping trailer with removable sides developed by Kässbohrer in 1954 for coach tours.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

Otto (middle) and Karl Kässbohrer (right) in axle production.

“For more than three years, trained specialists worked carefully, metre by metre, through the archive shelves.”

Sabine Honold, Setra archivist
Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

A Setra S 120 as a mobile medical station. Based on the 100 and 200 series, Setra manufactured many special vehicles such as library buses, prison transports and mobile X-ray facilities.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

At the start of the 1970s, the Setra S 110 proved a successful model in Ghana.

The archivists at the yet more extensive Daimler Group Archives already had plenty of experience with digitisation. This meant that specialists from Stuttgart were the first port of call and most important advisors when the project to digitise the Setra Archive in Neu-Ulm began in 2017.

“Together with our colleagues from Stuttgart, we worked out the fundamental structure for archiving, determined a cataloguing system and chose selection criteria for incorporation in the archive,” Sabine Honold says, describing the preliminary works.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

Setra coaches in the 200 series being shipped to Abidjan, Ivory Coast

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

Setra coaches were very popular in America from early on thanks to their high comfort and expansive luggage compartments.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

The Setra fair stand at the IAA in Frankfurt, 1965.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

Vehicle handovers were a flowery affair in the 60s.

For more than three years, trained specialists worked carefully, metre by metre, through the archive shelves, capturing thousands of brochures, construction specs and photos using special scanners and entering the scans in a filing system. In doing so, they concentrated on documents from the Setra brand – particularly, on documents relating to Setra buses from 1951, when Otto Kässbohrer presented the first self-supporting bus bodywork.

“Today, we are able to access the majority of the Setra Archive digitally.”

Sabine Honold, Setra archivist
Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

The Setra S 10 had such a powerful motor it could overtake any lorry going uphill on the motorway.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

Otto Kässbohrer in 1955 at the presentation of the Setra S 6 prototype in Montreux.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

View of production of the Setra Series 10 at the Ulm factory.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

The proverbial reliability and quality of Setra buses and coaches has a long tradition.

Treasures from the Setra Archive. Setra has digitised thousands of historical documents and images.

A modern treasure-hunter: project manager Sabine Honold has breathed new life into countless images and documents from the Setra Archive.

“We are now able to access the majority of the archive digitally. Every item has had keywords assigned to it, which means it is connected to search terms allowing it to be found more easily in the database. This works similarly to a search engine online,” Honold explains. “Thanks to the systematic keywording, we can download every document, construction drawing and photo rapidly and provide them in a digital format."

If you are interested in particular documents, photos or brochures from the Setra archive, you can simply send an email.

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