Rioja – the fact that the name of this region is also synonymous for Spanish wine outside of Spain is no coincidence. After all, the grape juice has been native here since 3,000 years BCE, and the La Rioja region is famous all over the world for its DOC wines. Yet although the wine is of tremendous importance to the region, Rioja has much more to offer. José Ignacio Jiménez Domínguez, owner and managing director of the long-standing coach operator, Autobuses Jiménez from Logroño, the capital of La Rioja, takes us on a trip through the vineyards and to the region’s historic roots. The vehicle selected for the journey, a Setra S 511 HD club coach, is perfect for the route across winding vineyard roads and through narrow historic villages.