Mr Hirsch, the family company Hirsch-Reisen, founded by your father Heinold Hirsch in 1948, which you now run together with your brother Mathias, has been a loyal customer of Setra for around 60 years and has acquired 73 of our coaches over the course of its history. What brought about such long-term loyalty to the Setra brand, which continues to this day?
It was in 1963 that my father purchased his first Setra, an S 12. The first trips he ran at that time were to Paris and Italy. Every two years or a new Setra arrived – then later, as the fleet grew, it was several coaches per year. As for me, during my training to become a vehicle mechanic in 1982, I did an internship with Setra in Ulm. I learnt a lot there about how these buses are made. This experience connects me with the Setra brand. But of course, economic considerations play the main role in our decision to go for Setra buses. We are a cost-conscious company and have worked out that we can be very efficient on the road with Setra coaches thanks to their reliability and good value retention. No small credit is due to the local brand representatives, their engagement and personality, and the trusting relationship they create. For family companies like Hirsch-Reisen, a personal relationship is important. What with our confidence in the brand, the good support and high-quality, economic products, we have only ever bought Setra buses since the 1990s: it’s just the best choice for us.