The best example: the front design. At first glance it is classic Setra: at the second, new, exciting details become more apparent. The Setra brand lettering has now been executed in three-dimensional, brilliant chrome. It almost seems to float above the black front panel. Strips in chrome (TopClass) and matt silver (ComfortClass) frame the area. To the sides, they transition into signal lights combining the indicators, daytime running lights and side marker lights. “This is a symmetrical component,” Handt explains. “The element is the same on the left and the right. This makes it more sustainable to produce, as we save tooling costs.” At the same time it reduces the number of parts, pleasing customers, as replacement parts provision is made easier. “Good design can also be affordable,” Handt grins, pleased.